Strategic thinking.Operational understanding.Prepared for reality.

Liya Consulting works alongside business owners, CEOs and senior leadership teams to address complex business challenges, develop growth opportunities and strengthen organisational performance.

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Strategy is decided in the boardroom. Results are decided in the interfaces between sales, service, operations and finance.

What we do

Strategy and Execution

We support organisations in developing business strategies and translating strategic priorities into structured execution plans, working alongside management to move critical initiatives from decision to practical implementation.

Sales, Service and Operations

We work with organisations to develop, strengthen and improve their sales, customer service and operational capabilities, focusing on operating structures, processes, efficiency, performance management and scalability.

Business Development, Market Entry and Partnerships

We support companies in identifying and developing business opportunities, entering new markets, expanding existing operations and building strategic commercial partnerships.

Management Development

We work with organisations to strengthen management capabilities, develop leadership teams and improve management effectiveness across organisational levels.

Strategic Executive Advisory

Independent, confidential strategic advisory for business owners, CEOs and senior leadership teams.

Industries we serve

Cross-industry expertise. Business-focused solutions.

  • Banking and Financial Services
  • Telecommunications and Technology
  • Manufacturing and Industrial Operations
  • Retail, Consumer Goods and Distribution
  • Automotive and Mobility
  • Hospitality, Travel and Tourism
  • Logistics and Supply Chain
  • Agriculture and Food Production
  • Professional and Business Services

Read more about the industries we serve

How we work

Strategic thinking. Execution discipline. Built-in resilience.

  1. Define the business mandate

    Establish business objectives, strategic priorities, critical decisions and the outcomes expected from the engagement.

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  2. Understand the business reality

    Examine organisational capabilities, management structures, operational processes, commercial conditions and the assumptions influencing performance.

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  3. Design the strategy and execution framework

    Translate strategic direction into practical priorities, clear responsibilities, milestones and relevant performance indicators.

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  4. Engineer the contingencies

    Anticipate potential failure points, challenge critical assumptions and prepare alternative actions, early-warning indicators and predefined decision triggers before execution.

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  5. Execute, monitor and adapt

    Where implementation forms part of the mandate, work alongside management to advance the agreed plan, monitor progress and activate prepared alternatives when circumstances require.

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  6. Strengthen performance and lasting capability

    Evaluate outcomes, improve operating practices and strengthen the management capabilities and accountability required to sustain progress.

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Read how we work

Contingency by design

Plan B is part of Plan A.

A business plan should not depend on every assumption proving correct.

At LIYA, we believe that preparing for these possibilities should be part of the planning process, rather than an exercise that begins after disruption has occurred.

Read how contingency by design works

  1. Anticipate

  2. Prepare

  3. Detect

  4. Decide

  5. Activate

About Liya Consulting

Based in Ho Chi Minh City, Vietnam, and working internationally, LIYA combines strategic perspective with practical management and operational experience to help organisations make informed decisions, act with confidence and build lasting capabilities.

Approximately 30 years of professional experience across sales, customer service, marketing, operations, management and business development stand behind our work, with particular expertise in hospitality and tourism.

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Begin with a conversation about your plan.

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