How we work

Contingency by design

Plan B is part of Plan A.

A business plan should not depend on every assumption proving correct.

Markets change. Partners underperform. Costs increase. Operational capacity becomes constrained. Even well-designed strategies can encounter unexpected obstacles.

At LIYA, we believe that preparing for these possibilities should be part of the planning process, rather than an exercise that begins after disruption has occurred.

Where relevant to the engagement, we work with leadership to identify potential failure points, define protective measures and establish alternative courses of action in advance.

The objective is to give decision-makers clarity before they face pressure, reducing the time lost to uncertainty, escalation and reactive planning.

  1. Anticipate

    What could go wrong?

    Identify critical assumptions, dependencies, failure points and scenarios that could materially affect the plan.

  2. Prepare

    What is the alternative?

    Develop practical alternatives, protective measures and fallback execution routes before they are required.

  3. Detect

    How will we know early enough?

    Define early-warning indicators, thresholds and signals that tell management when conditions are moving away from the original plan.

  4. Decide

    Who makes the call?

    Establish clear decision ownership, escalation procedures and authority to activate alternative actions.

  5. Activate

    How quickly can we respond?

    Prepare the resources, responsibilities and transition steps needed to move from the original plan to an alternative with minimal avoidable delay.

We don't just prepare organisations to execute their plans. We help prepare them for the moment those plans need to change.

Contingency by Design is a working principle across our services. Its scope is set by the mandate of each engagement.

Begin with a conversation about your plan.

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